Allow me to introduce Brad Phillips, a media guru who knows how to convey the right messages to the right audiences. Before founding Phillips Media Relations, a media and presentation training communications firm, Phillips developed compelling stories for network and cable TV, including ABC's Nightline and CNN.
Of particular interest to readers of this blog is that Phillips has also worked closely with the Phoenix Society for Burn Survivors to develop advocacy training on home fire sprinklers. His tactics make use of a survivor's voice, a powerful and poignant tool in the push for sprinkler requirements. Combining their stories with tips on crafting noteworthy presentations, effective advocacy, and media outreach, Phillips has helped develop an army of well-informed and convincing sprinkler supporters.
The NFPA team has brought Phillips on board as the Fire Sprinkler Initiative's newest blogger in the hopes that all sprinkler advocates might benefit from his expertise.